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Loved Before

Loved Before**

The first eco-friendly, fully sustainable soft toy adoption agency

“Several years back, during my time as a volunteer at a charity shop, I observed the arrival of second-hand toys at the store. These pre-loved toys, often handed over with cherished memories and emotional significance, were carelessly cast aside, sometimes became dog toys or, even more dishearteningly, destined for the landfill.”

It became evident to me how the love, lively life, and stories of these eco-toys were at risk of being lost and forgotten in an instant. That was when Loved Before was born with the mission to revolutionize our perspective on sustainable toys.”

—Charlotte, Founder

What we do

• Your pre-loved toys arrive at our headquarter where they officially become Loved Befores and have a tailored and thorough “Spa” treatment to make them clean.
• Each toy will have its own photoshoot, be added to the store along with the story of their previous lives and adventures, and be re-homed to their new family!
• At least half of the profit from every one of our sustainable toys once adopted goes to Make-A-Wish, a non-profit organization who creates and fulfils life-changing wishes for children living with critical illnesses.

What we believe

• Imperfect I’m perfect: Our collections showcase toys that have weathered the journey of life—worn and beautifully imperfect. Loved Before believes that in the world of love and acceptance, “imperfections” hold no weight. True beauty lies in the individuality of each toy, and there’s no such thing as “perfect”.
• Saving the world, one teddy at a time: While our passion for teddies is undeniable, at Loved Before, we view our mission as a driving force for a broader shift in mindset—one where sustainable toys, particularly our eco-friendly teddies, mark just the beginning! We passionately believe that the world is already filled with enough soft toys to last a lifetime, eliminating (消除) the necessity to produce more. By shifting perceptions of pre-loved items, we’re on a mission to revolutionize the toy industry forever. Our collection is a movement towards a greener, more conscious playtime.