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British anthropologists Russell Hill and Robert Barton of the University of Durham, after studying the results of one-on-one boxing, tae kwon do, Greco-Roman wrestling and freestyle wrestling matches at the Olympic Games, conclude that when two competitors are equally matched in fitness and skill, the athlete wearing red is more likely to win.

Hill and Barton report that when one competitor is much better than the other, colour has no effect on the result. However, when there is only a small difference between them, the effect of colour is enough to tip the balance. The anthropologists say that the number of times red wins is not simply by chance, but that these results are statistically significant.

Joanna Setchell, a primate (灵长目动物) researcher at the University of Cambridge, has found similar results in nature. She studies the large African monkeys known as mandrills. Mandrills have bright red noses that stand out against their white faces. Setchell's work shows that the powerful males-the ones who are more successful with females-have a brighter red nose than other males.

As well as the studies on primates by Setchell, another study shows the effect of red among birds. In an experiment, scientists put red plastic rings on the legs of male zebra finches and this increased the birds' success with female zebra finches. Zebra finches already have bright red beaks (鸟喙), so this study suggests that, as with Olympic athletes, an extra flash of red is significant. In fact, researchers from the University of Glasgow say that the birds' brightly coloured beaks are an indicator of health. Jonathan Blount, a biologist, and his colleagues think they have found proof that bright red or orange beaks attract females because they mean that the males are healthier. Nothing in nature is simple, however, because in species such as the blue footed booby, a completely different colour seems to give the male birds the same advantage with females.

Meanwhile, what about those athletes who win in their events while wearing red? Do their clothes give them an unintentional advantage? Robert Barton accepts that "that is the implication" of their findings. Is it time for sports authorities to consider new regulations on sports clothing?